Trial Lawyers University Uses StartingPoint to Manage Conference Vendors and Sponsors for TLU Live

Overview

Trial Lawyers University (TLU), a leader in providing continued legal education through live conferences and online learning platforms, sought a streamlined solution to manage their vendors and sponsors for their premier event, TLU Live. This multi-day conference attracts thousands of attorneys, legal professionals, and businesses from across the nation. Managing communication, logistics, and preparation for vendors and sponsors was a complex process, requiring a centralized solution that could provide transparency, efficiency, and ease of coordination.

To solve these challenges, Trial Lawyers University implemented StartingPoint, a workflow management platform, to serve as the single pane of glass for all conference vendor and sponsor activities. Through StartingPoint, TLU was able to centralize communication, manage tasks, and provide essential conference preparation resources, enhancing the overall vendor and sponsor experience.

The Challenge

Prior to implementing StartingPoint, TLU faced several difficulties in managing the vendor and sponsor processes for their legal conferences. These challenges included:

• Fragmented Communication: Vendors and sponsors had multiple points of contact with the TLU team, which often led to confusion, missed details, and delayed responses.
• Disorganized Conference Preparation: Sharing floor plans, booth assignments, and other essential details required extensive back-and-forth emails and phone calls, making it difficult to track.
• Lack of a Centralized System: Vendors and sponsors needed a single location where they could access all pertinent information, ask questions, and make requests. TLU relied on disparate tools and methods that hindered efficiency.

The Solution

Trial Lawyers University implemented StartingPoint as their central management platform for TLU Live vendors and sponsors. StartingPoint provided a streamlined and efficient solution that transformed how TLU operated during the conference planning process. The key features included:

• Single Pane of Glass for Vendor and Sponsor Needs: TLU used StartingPoint to create a centralized hub where vendors and sponsors could access everything they needed in one place. From floor plans and booth assignments to preparation checklists and contact information, StartingPoint served as the sole platform for all conference-related tasks and communication.
• Conference Preparation and Task Management: StartingPoint allowed the TLU team to upload and share detailed floor plans, booth information, and best practice guides with their vendors and sponsors. A task list was built directly into the platform, helping each vendor and sponsor prepare for the event, track deadlines, and stay informed.
• Direct Communication and Support: Instead of managing inquiries through emails and phone calls, StartingPoint provided a direct line of communication between vendors, sponsors, and the TLU team. Vendors could ask questions, make requests, and receive immediate responses, ensuring a seamless conference experience.

Results

By using StartingPoint, TLU drastically improved their vendor and sponsor management process for TLU Live, delivering a more organized, efficient, and enjoyable experience for more than 100+ vendors and sponsors involved.

• Improved Efficiency: Vendors and sponsors could easily access all necessary materials and information without having to chase down multiple team members for details. This helped reduce back-and-forth communication and saved valuable time.
• Enhanced Vendor and Sponsor Experience: With a streamlined process in place, vendors and sponsors had clear visibility into their preparation needs and expectations, which improved their experience and satisfaction.
• Single Point of Contact: TLU eliminated confusion by creating a single point of contact through StartingPoint, providing vendors and sponsors with a direct line to the TLU team for questions, requests, and support. This improved response times and reduced complexity for the TLU team.

Quote from Matthew McDonald, Chief Operating Officer of Trial Lawyers University:

"StartingPoint has been a game-changer for us at Trial Lawyers University, especially when it comes to managing vendors and sponsors for our TLU Live conferences. Having everything centralized in one place—from booth details and floor plans to communication and preparation checklists—has streamlined our entire process. It’s given our team the ability to provide faster support and a more organized experience for everyone involved. Vendors and sponsors appreciate having one platform to get all the information they need, and it’s made our internal workflow much more efficient."

Conclusion

StartingPoint has become an essential tool for Trial Lawyers University, revolutionizing how they manage vendors and sponsors for their live conferences. With StartingPoint, TLU has created a more efficient, centralized, and seamless process, allowing their team to focus on delivering an outstanding event while ensuring vendors and sponsors are well-prepared and supported.

For legal conferences like TLU Live, where precision, efficiency, and coordination are paramount, StartingPoint has proven to be an invaluable resource, providing unmatched organization and support.

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