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When you are trying to juggle a complex tech stack, it is often difficult to keep everything running smoothly. Achieving operational excellence can seem like an impossible task, but with the right solutions in your corner, your tech stack can run like a well-oiled machine. Combating the challenges of a complex and convoluted tech stack begins with identifying unifying applications.
If you are struggling to unify a complex tech stack, you should consider embracing platforms and applications that can bring together different areas of your workflows to create a tighter operation. Let’s face it, many tech stacks are not just complex, they are unnecessarily bloated. Fortunately, there are tools available to help radically transform and optimize your tech stack.
A tech stack is the combination of software products and technologies that are used to create a complete operation. It typically includes both front-end and back-end technologies, as well as any middleware that is necessary to tie everything together. Naturally, in your efforts to meet the needs of customers, an all-encompassing tech stack can balloon in size over time.
In a perfect world, all of the different components of your tech stack would seamlessly work together. However, in reality, there are often compatibility issues and other problems that can lead to much-dreaded bottlenecks. Despite the individual effectiveness of certain tools, many do not work well together as a collective.
Operational excellence is the ability to manage your tech stack in a way that minimizes downtime and maximizes efficiency. It is about having the right processes and tools in place to keep everything running smoothly, no matter what problems may arise.
While there are many different ways to achieve operational excellence, here are some of the core characteristics that are necessary for success:
You can bake all of these components into even the most complex tech stack. For instance, you can leverage workflow automation tools to unlock the tremendous benefits of automation. These tools have the potential to streamline operational processes and unify different areas of your tech stack.
Of all the solutions on this list, StartingPoint has the potential to have the biggest impact on your ability to unlock and achieve operational excellence. StartingPoint is a workflow management platform that covers a broad range of different use cases. From cloud file storage to project management, all the key features are geared around operational efficiency.
When it comes to creating efficient workflows, many organizations leverage our workflow automation tools to connect different aspects of their operations and deliver superior customer experiences. If you want to create efficient workflows designed to accelerate operations and elevate customer satisfaction, you need StartingPoint’s centralized toolkit in your corner.
While MailChimp isn't an obvious solution to a complex tech stack, MailChimp's marketing automation tools can actually be quite helpful in unifying different areas of your marketing efforts. If you are growing tired of navigating between multiple marketing platforms, MailChimp's integrations can help you consolidate your tools into a single platform.
Using MailChimp, you can craft personalized marketing workflows for each of your customers. These workflows can include tasks like emailing, social media campaigns, and even SMS messages with various third-party integrations. By bringing all of these processes under one roof, you can simplify your tech stack and optimize your marketing efforts.
HootSuite is another platform that can help you unify a complex tech stack. HootSuite provides users with a central dashboard that gives you visibility into all of your social media channels. This is helpful because it allows you to quickly see what is happening across all of your channels and respond accordingly.
In addition, HootSuite's social media management tools can help you automate tedious tasks like scheduling posts and analyzing your analytics. Taking advantage of HootSuite's automation capabilities, you can free up time to focus on other areas of your tech stack.
Google Analytics is a unifying force for many marketing tech stacks. This platform provides businesses with a central place to track and analyze their website traffic data. The data collected is extremely helpful for understanding how your website is performing and where you need to make improvements.
Google Analytics also offers a wide range of integrations that can help you unify your tech stack. For instance, you can connect Google Analytics to your CRM to get a better understanding of your customer journey.
When it comes to unifying a complex tech stack, few solutions are as helpful as Calendly. This platform helps you automate the scheduling process by integrating with your calendar and email. This way, you can easily send meeting invitations and keep track of your schedule.
Calendly also offers a wide range of integrations that can help you streamline your tech stack. For instance, you can connect Calendly to your CRM to automatically add new contacts to your address book. You can also use Calendly's Zapier integration to automate tasks like sending follow-up emails or adding meeting notes to your CRM.
If you are serious about achieving operational excellence, you need access to StartingPoint. This platform is a game-changer for teams swamped with oversized tech stacks that are stifling growth and suppressing progress. Upon using StartingPoint, you can quickly establish a central location for productivity – uniting all stakeholders and keeping everyone on the same page.
Oh, and the best bit? StartingPoint is free for SMBs. Simply sign up for free and start using our platform right away!
