The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Fractional executives are changing how businesses operate by providing high-level expertise on a flexible, part-time basis. This approach allows companies to access seasoned professionals without the financial burden of full-time employment.
Are you:
If so, you’re in the right place.
This article is for:
A fractional executive is a highly experienced professional who offers executive-level services to organizations on a part-time or contractual basis. These experts bring a wealth of knowledge and leadership skills to companies that may not need or cannot afford a full-time executive. Fractional executives work with multiple clients, allowing them to apply their expertise across different industries and business models.
Hiring fractional executives is a cost-effective solution for businesses. They provide high-level strategic guidance without the expense of a full-time salary, benefits, and other associated costs. This allows companies to allocate resources more efficiently while still benefiting from top-tier expertise.
Fractional executives offer unparalleled flexibility and scalability. Businesses can engage these professionals for specific projects, during periods of rapid growth, or when navigating through challenging times. This approach enables companies to scale their executive team up or down based on current needs, ensuring optimal resource utilization.
Fractional executives bring diverse expertise to the table. With experience across various industries and roles, they provide fresh perspectives and innovative solutions to business challenges. This diversity helps companies stay competitive and adapt to changing market conditions more effectively. In my opinion, this blend of diverse expertise is one of the most valuable aspects of hiring a fractional executive.
A Fractional CEO provides leadership and strategic direction to organizations, particularly during transitional periods or for startups. They help define the company’s vision, set goals, and drive growth initiatives without the commitment of a full-time CEO.
A Fractional CFO offers financial expertise to manage the company’s finances, develop budgets, and plan for future growth. They are instrumental in financial planning, risk management, and ensuring the company’s financial health.
A Fractional CMO develops and executes marketing strategies to boost brand awareness and customer engagement. They bring a deep understanding of market trends and customer behavior, helping businesses to create effective marketing campaigns.
A Fractional CTO provides technological leadership, guiding the company’s tech strategy and overseeing the development and implementation of technology solutions. They ensure that the company’s technology infrastructure supports its business goals and is scalable for future growth.
Startups and early-stage companies often benefit from hiring fractional executives. These businesses need experienced leadership to navigate the complexities of growth and development but may not have the resources to hire full-time executives. Fractional executives provide the necessary expertise while keeping costs manageable.
During periods of organizational transformation, such as mergers, acquisitions, or restructuring, fractional executives can offer valuable guidance. They help manage the change process, align the organization’s strategy with its new direction, and ensure a smooth transition. For more details on managing such transformations, check out these effective communication strategies and tips to reorganize workflow after a merger.
For project-based needs, fractional executives are an excellent solution. Whether it’s launching a new product, entering a new market, or implementing a significant initiative, these professionals provide the strategic direction and leadership required to achieve project success. The ultimate guide to project management can be a valuable resource in such scenarios.
The first step in hiring a fractional executive is identifying your specific needs. Determine which areas of your business require executive-level expertise and what goals you aim to achieve by bringing in a fractional executive. In my experience, having a clear understanding of your needs can significantly streamline the hiring process.
Conduct thorough research to identify potential candidates. Look for professionals with a proven track record in your industry and the specific expertise you need. Create a shortlist of candidates who meet your criteria and have the experience to drive your business forward.
Interview shortlisted candidates to assess their fit with your company’s culture and goals. Ask about their previous experiences, their approach to problem-solving, and how they have added value to other organizations. Select the candidate who best aligns with your needs and can effectively contribute to your business objectives.
Once you have selected a fractional executive, focus on onboarding and integrating them into your organization. Provide them with the necessary information about your company, its culture, and its strategic goals. Establish clear expectations and communication channels to ensure they can hit the ground running and deliver results efficiently.
StartingPoint offers tools and solutions designed to support fractional executives in managing their workflows and client interactions more effectively. From project management to communication, StartingPoint helps fractional executives deliver high-quality services with greater efficiency.
In addition, StartingPoint provides resources and guides that are beneficial for fractional executives, such as insights into effective team management and business consulting. These resources can help fractional executives refine their strategies and improve their service delivery.
Leveraging StartingPoint’s capabilities allows fractional executives to focus on delivering value to their clients, ensuring successful outcomes and fostering long-term business relationships. In my opinion, utilizing such tools can make a significant difference in the efficiency and effectiveness of your services.
You can begin managing your workflows more effectively by taking StartingPoint for a test drive for free.
Author: Ray McKenzie
Raymond (Ray) McKenzie is the Founder and Managing Director of Red Beach Advisors. With more than 20 years of experience as a senior business executive and consultant leading global organizations ranging from small businesses, startups, and large enterprises. Ray has held various senior executive positions with companies such as Verisign, Neustar, State Farm Insurance, TeleSign, UltraDNS and has served in an advisory role for several start-up companies in Silicon Valley, Los Angeles, and Washington, DC. Ray McKenzie completed his studies in Management Information Systems from San Diego State University in 2001 and is a certified AWS Cloud Practitioner (CLF).
Mr. McKenzie is also a certified Lean Six Sigma sensei (CLSSS) practitioner from Villanova University, is a Certified ScrumMaster (CSM) from Scrum Alliance. Mr. McKenzie currently sits on the board of trustees for Resolute Academy Charter School in Watts, CA, on the board of directors for My Friend’s House, Inc. based in Los Angeles, CA and Students With Aspiring Goals based in Merced, CA and regularly speaks to groups of children and youth regarding entrepreneurship, leadership, and achievement.
