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Do you know how to get consulting clients? If you want to know how to get business consulting clients, you’ve come to the right place. In this guide, we will break down all you need to know about building a consulting client base. With a range of marketing channels at your disposal, there’s no shortage of ways to get consulting clients for your business. Let’s dive straight in.
Learning how to get consulting clients is a process. Ultimately, it all comes down to testing a range of different marketing channels and strategies to see what sticks. If you want to hit the ground running, you must develop a comprehensive strategy that covers a full range of different marketing channels. Here are just a few marketing channels to consider leveraging:
Rather than going all-in on any one of these marketing channels, you should experiment with each of them. Once you’ve tested each marketing channel, you can analyze your data and make a data-backed decision on which marketing channel to focus on. Upon focusing on a specific marketing channel, you will have the time to experiment and split-test strategies.
For many first-time consultants, email outreach campaigns are a go-to marketing strategy. When you have the ability to send hundreds or even thousands of emails in a single week, you can connect with potential clients and start having vital conversations. Effective email outreach solutions will enable you to schedule automatic follow-ups as part of an email sequence.
LinkedIn is also a must-have marketing channel for any consultant that’s serious about growing their professional network. Through direct messaging on the platform, you can launch LinkedIn outreach campaigns to connect at scale with relevant professionals in your industry. This is a fast way to connect with potential clients and establish yourself as a consultant for hire.
While many marketers are quick to dismiss Twitter as a marketing channel, there is no shortage of professionals on this platform sharing industry insights and amassing considerable followings. You can use Twitter’s TweetDeck to schedule tweets that contain bite-size insights. Replying to industry professionals on Twitter and sharing knowledge is an effective strategy.
To know how to find consulting clients, you must experiment with a wide range of marketing channels while tapping into your existing network. You should not underestimate the power of your existing network. If you are an experienced professional, leveraging your existing network to find leads is a no-brainer. Many consultants fail to use their existing network for new leads.
If every person in your professional network could refer you to three new people, you will have no shortage of consulting opportunities. It all begins with reaching out to ex-colleagues and explaining your situation to them. Once they understand what you are trying to achieve as a consultant, they will have a good understanding of how you could support people they know.
With a diverse range of marketing channels at your disposal, it’s never been easier to promote yourself as a consultant. You can start by utilizing the platforms you are already familiar with and then take time to explore new marketing channels. When you promote yourself as a consultant, you should place an emphasis on your experience delivering results in your industry.
If you can articulate your proven track record of success, this will appeal to business owners that are currently faced with specific challenges. Consultants should market themselves as problem-solvers that specialize in tackling business-related challenges. The more specific and “niche” these challenges are, the easier it will be to market yourself as a consultant.
Regardless of how many consultants you are competing against for clients, business owners will always favor professionals with proven track records. If you have demonstrated any ability to consistently deliver results in an industry, you will likely make it to the top of their pile. When it comes to landing consulting gigs, a strong personality will only get you so far.
If you have never managed a business before, taking a leap of faith and starting a consulting business might sound daunting. Fortunately, there are plenty of online resources and tools to support your journey. These can help you make informed decisions that will positively impact the overall trajectory of your consulting business and enable you to take things to the next level.
StartingPoint can play a critical role in streamlining your operations from the outset. Through the utilization of workflow automation, you can provide exceptional client onboarding and support at the click of a button. Our workflow management solution is a total game-changer for ambitious consultants that want to provide their clients with seamless experiences.
Once you know how to get clients for your consulting business, you can begin to use platforms like StartingPoint to radically streamline your workflows and deliver incredible experiences for clients. StartingPoint solves the disconnected consultant workflow experience. If you want to centralize all aspects of your client work, StartingPoint is the platform your business needs.
There’s never been a better time to leverage workflow automation. As more consultants begin to embrace the potential of workflow automation, you should consider how it can support your ability to deliver for clients. At StartingPoint, we are committed to supporting consulting businesses - as they scale and grow their client bases - with a robust platform.
The best bit? StartingPoint is free for individuals and small consulting firms that need access to an end-to-end workflow and customer operations platform. That’s right, free forever.
Our purpose-built platform is ready to support you on your journey as a consultant.
Is your consulting business ready to take StartingPoint for a test drive?
